A selection of work I've done for the adidas retail site

I’ve gathered a selection of digital work that I’ve designed for the adidas retail site. I first worked as design lead on a redesign of the gender landing pages. With that project I sketched, produced wireframes, designed high fidelity visual comps, and helped develop the UX strategy for the revamped landing pages. These pages are still in development and should be expected to roll out soon.

I’ve also shown my work on the Damian Lillard page. For that project I was more heavily involved with the UX process and was later brought back in to direct the visual design of the page. I helped give feedback to more junior designers and give design direction on UX. The Damian Lillard page is designed to change throughout the year as they release more shoes.

I use InVision to quickly prototype ideas to show the client. Some examples can be found by clicking on these links:

Fore an in depth look into my process you can read my UX case study 

What I Did

  • Interaction Design
  • Concept
  • Wireframes
  • UX strategy & design
  • UI & visual design
  • Design Leadership
  • Art Direction

Who I Worked With

  • Client (adidas) - client communications
  • Digital Producers - managing assets and timelines
  • Senior Developers - web development
  • Junior designers - production hand off