Fjällräven eCommerce Site

A few years ago, Fjällräven had no U.S. presence and wanted to launch an e-commerce site to coincide with the opening of their U.S. flagship store in Boulder, CO.

Since then, I have worked with Fjällräven on redesigning their e-commerce website, e-mail marketing campaigns, iPad app, and various microsite’s.

Fjällräven recently redesigned their site in 2015 while I was working with other clients. This project shows various stages of design for their e-commerce site while I was involved.

What I Did

  • Design
  • Concept & Discovery
  • E-mail Marketing