As the creative lead for the Reebok team, I was in charge of brand management, UX, and digital creative for Reebok e-commerce and the ReebokONE site.
I was in charge of leading a team of designers and during this time we were able to work extensively to improve the user experience of the Reebok e-commerce site. Reebok has seen a 200% growth in online sales and in 2013 we won a webby award for the Reebok e-commerce site.
This project shows a sample of creative I was involved with while leading the Reebok team at VOLTAGE.
What I Did
- Art Direction
- Reebok Team Design Lead
- Brand Management
- Digital Marketing
- Pitching Ideas