Reebok Retail Experience

Reebok iPad App

2016 is the year of the “endless isle.” Brands everywhere are trying to establish a shopping experience where every product is available to you in the store, whether they have it in stock or not.

Reebok is getting ready to roll out small retail spaces across the country as a place to test their new shopping experience. These pop-up stores are being run by local fitness experts as a place people can meet up for run clubs, yoga classes, and impromptu fitness centers. In turn Reebok wants to promote their products while keeping a limited supply of physical items on hand, allowing users to shop on the app when the physical product isn’t available in store. The way it works is that you can shop from the iPad Pro located in every store and when you are ready to check out, you simply connect your phone to the iPad via a personalized code and the items are directly added to your cart. This allows the app to not save any sensitive personal information in the app itself and the customer can continue shopping wherever they choose to go next.

Since this is still being developed I don’t have a full UX case study built yet but you can view an in depth look into my design process by reading my UX case studies for adidas and Work ‘N Gear.

What I Did

  • Interaction Design
  • Concept & design MVP's and Prototypes to test and bring to market
  • UX Design and Strategy for app & in-store experience
  • UI Design
  • Art Direction
  • Design Leadership
  • Client Communication

Who I worked with

  • Reebok (the client)
  • VOLTAGE Dev team to make sure it was made properly
  • VOLTAGE Junior Designers to help design and cut assets for Dev
  • Various office dogs while taking a break from staring at my screen
  • Working with a small team of designers to rapidly design, test, and prototype this app, we were able to meet the tight timeframe we were working under in order to deliver the product in time for launch. This will be an ongoing project as we test and iterate based on customer feedback thorough out the year.

What I learned

  • Working with a client who has tight, demanding deadlines can be tough. You never really get the feeling that you're ready to ship. Which is why I sort of enjoy deadlines. You really have to narrow down what the core functionalities are and how to best communicate them to the user without letting unnecessary (albeit cool) features get in the way of the core problem you are trying to solve. It was fun to see different ideas come together and improve upon one another as the project progressed.